Our Team

The CEOs

Georg Rössler, Co-Founder of Matzmichim – The Israeli Violence Reduction Organization and Co-Director (Volunteer):

Georg holds an MA degree in Judaic Studies with minors in History and Law, from Heidelberg University. In 1988, he moved from his native country Germany to Israel, where he served for seven years as an assistant to the representative of the German Friedrich Naumann Foundation. After receiving his trainer-degree from the “Gewalt Akademie Villingst” in 2000 he began developing the concept of de-escalation in the framework of seminars and trainings in German schools. As co-director of Matzmichim, (formerly SOS Violence Center) he was responsible for contacting relevant German organizations and institutions, applying their knowledge on non-violent conflict resolution to the situation in Israel. Today, he is the Co-Director of “SK-Tours in Nature” and Co-Director of “De-Mobbing Israel” – The Israeli Center for the Prevention of Workplace Abuse.

Yony Tsouna, Founder and Co-Director of Matzmichim:

Yony is an honors graduate of Hebrew University’s master’s in Public Policy program. During his studies, he analyzed national policies and programs dealing with violence in schools. Yony hosts Matzmichim’s workshops and seminars for youth at risk, teachers, parents, university students and other professionals in Israel, Germany and Luxembourg.  He also serves as a professional policy advisor on coping with and reducing violence and is a lecturer in academia, educational settings, professional forums and in the media in Israel and abroad.

The Staff

Daniel Hirshberg, Project and Administration Coordinator:

Daniel holds a BED from the kindergarten teachers program of Oranim College. She is also certified in the “Miller System” from the Tel Aviv University. This system is a cognitive treatment for developing children with serious disabilities. Danielle has extensive experience in early childhood education as well as, working with children on the autism spectrum. In the past, Danielle worked as a personal assistant to the CEO of an engineering company.

Saleit Koler, Operation Coordinator:

Saleit has a BA in Law from the Hebrew University of Jerusalem. In her professional experience she dealt with social rights and family law. She established and managed community-based projects at the Center for Law and Business in Ramat Gan. Further she also worked as an attorney both as an independent and as a legal advisor in the public sector. Saleit has extensive experience in the field of social associations, including legal and administrative support for non-profit organizations.

Orli Shiri, Project Coordinator:

Orli holds an MA in Labor Studies from the Tel Aviv University and a BA in Organizational Behavior and Human Resources Management. She also holds a diploma of Team Lead Training Program from the ‘Gishot’ College and is certified as a personal trainer by the ‘Extra Mile’ School. Orli has experience working with groups, youth, guidance and trainings as well as human resource management.


Shani Shtracsfeld: Administrative Coordinator: B.A. Student B.A in Education and English Literature at Tel Aviv University. She is also a representative of the Pedagogical University of the Students’ and Women’s Association. She has experience working with children on the ASD spectrum and teaching English through games and founding.

The Trainers

Irit Jacob Elhadad holds a BED in promoting youth care from the Beit Berl College. She has years of experience as a tutor for teens in various settings such as schools, boarding schools, municipal units for youth care promotion and prison. Irit is the co-founder and manager of “Mcafee Le Ozen”- a center for advice and guidance for youth in Shoam. She specialized in coordination of private and group treatments as well as creating connections with youth in their comfort zones. In addition to being a Matzmichim trainer, she also guides groups in “Tair School” – a center that helps victims of sexual harassment. 

Boaz Harari works already for many years for Matzmichim. Boaz was a lead-trainer, head of our northern staff and a key figure in content development. Over the years Boaz has shaped the qualification process for new trainers and was appreciated by other senior trainers as a trust worthy counselor. He planned and managed professional courses for teachers, educational counselors, school principals and worked closely with groups of parents. Above that and most intensely, Boaz worked in classrooms every week, changing the lives of hundreds of students and improving their social and emotional environment in school. Currently, Boaz is on an educational Zionist mission in Australia.

Eran Shai received a MA in Social Work (M.S.W). In the military he was a mental health officer. He leads groups through the “playback theatre”. Eran has years of experience in psychotherapy for kids, adolescents and parental guidance. Today he’s still working in the private clinic in Hod Hasharon. In addition to that, Eran is lecturing and facilitating training and workshops about psychology.

Iman Qaddah has a MA in Alternative Education and a BA in English Teaching from the University of Haifa. She has a wide experience in working with youth in general and in consulting and facilitation for youth at risk groups. Iman studied life coaching in Gome, Haifa. Along with Matzmichim, Iman works in women empowerment workshops in her own “Iman-Coaching-Center” in Majd-Alkurum.

Ranim Ganim Sheh Ahmed has a BA in Science from the David Yellin College of Education in Jerusalem. He is a graduate of a group guidance course from Elkasami College of Education in Baka Al-Gharbiyye. He also graduated from the “Parents Committees Guidance” course at Lavinski College of Education. Ranim has several years of experience working with youth and parents, specifically with youth-at-risk at the ElHuda Abelin boarding school. Today, he is one of two Matzmichim trainers in the Arab sector.

Tamar Arnon holds a BA along with a Teaching certificate in Design and Teaching of Technological Subjects from the HIT Holon. She also has a certificate in Advertising and Marketing Communication from the Fashion Institute of Technology in New York. Tamar has expertise in creative research and digital research methodologies. Her specialization is in identifying trends, managing online groups, developing workshops for business and public sector executives. She strongly believes in change. 

Dikla Fogel Levenstein holds a Diploma in the Treatment of ADHD from the Yozmot College and a Group Guidance Certificate through the Guided Imagination NLP of Dov Roitman College. She holds an MBA in Marketing and is a graduate of the Adler Institute in the field of training children and youth. Dikla has experience as a coach or mentor for children and youth at risk.

Moti Schwartz holds a BA in Education with a specialization in the Management of informal educational systems. Moti received his certification as a group facilitator from Bar Ilan University and has extensive experience working with teens and youth at risk. He was also a guidance counselor in a therapeutic boarding school and instructed workshops at “Tair-Center“ for victims of sexual assault on the issues of gender and sexuality. In addition, he was the moderator at the Israel Cancer Association. Currently, he is the director of “Youth and Community” in Moshav Hatsav and guides the southern district. He is also a guide on topics concerning national education and helps in the service of “youth at risk” in cooperation with the Ministry of Social Affairs.

Avishag Marcow holds her BA in Special Education and Educational Counseling from the University of Tel Aviv. Currently she is the Director of a youth-at-risk club in Jerusalem. She also has a rich background in individual and group work with children and youth in the educational system, as well as in informal settings.

Lior Isler has a MA in Humanitarian Studies and BA in Judaism and Literature. She is a graduate from the courses „Mutual Counseling Assessment“ and „Group Guidance“ using the method of “Listening Circles”. She has extensive experience in informal education, by working with kids and teenagers in the “Follow Me” organization. Currently, she writes an educational content for kindergarden teachers and coaches educational workers. Furthermore she is a guidance in “Beit Midrash”.

Michal Fisher recieved a MA in Group Guiding through Art and a BA in Psychology. She has extensive experienc in guiding adults and teenagers. Furthermore she has years of practice in “mindfulness” methods and meditation guiding. In addition to her work in Matzimichim she is guiding groups of kids and teenagers, education teams and group of parents in “Tair” (Assault crisis center of sexual Harassment).

Anat Valfer is a group guide, with a MA in Counselling and Organizational Development from the Saint Joseph University. Over the years, she gained rich experience in the world of business collaboration training. She is currently involved in guidance and training on various topics such as leadership, self-fulfillment, vision and personal empowerment. Her guided groups consists out of a huge variety such as kids, teenagers, social organizations, immigrants, academic foundations and non profit organizations. She promotes efficient processes and consolidations among groups by targeting the changes.

Adit Dror finished her studies in “Social Sciences” with honors from the Ben Gurion University. She is training children in creative writing and used to conduct alternative medicine treatments in Assaf HaRofe Medical center. Now she is a trainer of Matzmichim.

Ori Shaikovitz has a BA in Teaching and Design from the WIZO College in Haifa. He creates, illustrates and transmits computerized workshops to stimulate creativity and develop imagination for children and adults.

Adi Kojman Akoka has a BA in Political Science and International Relations and a Teaching license from Beit Berl. She graduated from the Shenkar College of Fashion Design. Adi has experience in teaching and training children and youth. Furthermore she worked as a teacher in the Israeli school in Berlin. She believes in pluralism and free love.

Or Zahavi Katz is a group coordinator and organizational consultant. She has MA in Organizational Sociology from the University of Haifa and a group guidance certificate. Or has experience in guiding groups with different audiences in various fields such as promoting employment, integration into citizenship after military or national service, personal empowerment, support of educational staff, and more. Or believes in the power of children to create a good and healthy reality.

Adi Koren holds a master degree in Conflict Management and Negotiation from Tel Aviv University. She is a group facilitator and Individual training coordinator graduated Adler Institute. Adi is a Senior facilitator at the Center for Assistance to Victims of Sexual Assault. She has an extensive experience in group and individual guidance of parents, children, youth, students and educational staff.

Liat Gerstenhabe holds a BA in Criminology and Sociology-Anthropology from the Bar-Ilan University and a Diploma in Mediation Studies from Tel Aviv University. After more than 15 years, in which Liat ran projects and mentored the business world, she decided to work in the field of her education, her actual true passion. She is currently a facilitator at the Matzmichim Center.

Lior Ben Rei is a graduate of the Institute for Democratic Education at the Seminar Hakibbutzim Teachers College. He taught religion and history at the junior high schools, and has extensive experience in informal education.

Noam Freiman holds a BA in Art Education and Behavioral Sciences from Tel Hai College and a group facilitation course from “Gishaot” College. She has vast experience working with adults with special needs like their personal and employment integration in the Company.

Michal Guttmann Kramer is the Director of the Center for Mediation and Dialogue in Ramat Hasharon and has established the Center for Mediation and Dialogue in Middle Arava. Furthermore, she is a coordinator of workshops and dialogue meetings at the Adler Institute.

Jasmine Daniel is a women’s educator and group coordinator in the Arab society. She worked as a higher education coordinator in Jaffa Israel for the Arab society as well as as a primary and middle school teacher. Jasmine strongly believes in education and dreams of improving the quality of life of the people around her.

Amani Ruhana has a MA in International Relations from the International Security and Diplomacy of the Hebrew University of Jerusalem and a BA in Psychology and International Relations. She worked as a lecturer in the Preparatory Program for students from abroad and as a research assistant at the Hebrew University. Besides she served as CEO in “Building Bridges Jerusalem”, a non-profit organization focused on leadership training and partnership between Israeli and Palestinian youth. So far she worked already with groups of youth, adults in Israel, the Palestinian Authority or mixed communities and trained teams of organizations. She currently works as an instructor in various programs and studies the Master of Anthropology at the University of Haifa.

Rafi Atias studied education at the Kibbutz Seminar and is a graduate in Adlerian Theory and Personal Training for Positive Psychology of the Adler Institute. He works as a lecturer, workshop guide and advisor for educational institutions and parents. For the past decade, he has been a manager in the rural sector and works individually with adolescents and young adults with severe learning disabilities. Rafi previously worked with youth-at-risk and established a therapeutic educational setting for them.

Michal Sigler holds a MA in Art Therapy, Psychodrama from the University of Haifa and a BED from the Kibbutz. She gives lectures to parents and teachers, helps escorting children and youth who are in social crises at the clinic and is part of the Israeli hope – President’s House Loving man.

Sharon Cantor studied group and family guidance at the Adler Institute graduated from the Beit Zvi Performing Arts High School. She played in the theater and also has experience working with youth in that field. Sharon worked for several years with head injuries, escort, community rehabilitation. Today, she is on the one hand a guidance at the Growth Center, and on the other hand she is involved in guiding groups of parents and families.

Nitzan Dori: holds a BA in Psychology from the Tel Aviv-Yafo Academic and graduated in the field of child and youth training specifying in the integrative training method. She is engaged in group and individual coaching and helps children to discover their unique inner sparkle.

Neta Samuel-Green holds a MA in Business Administration, Counseling and Organizational Behavior, a group supervisor certificate, therapist certificate in cognitive-social approach and a mediated learning certificate. Now she works as a group facilitator and organizational consultant, Neta has many years of experience in individual and group work in the areas of guiding, counseling, training and handling diverse topics, including – the world of work, personal empowerment, identifying strengths, addressing learning disabilities, developing social skills and many more.

Tuti Hover Erez is a graduate of the Adler Institute (College of Management) and did course on how to guide parent groups, families and couples. Furthermore she has a certificate in Therapeutic and Western Riding from the Wingate College and finished the EAGALA course, for horse learning and growth. She has worked for many years as a teacher and director of a therapeutic cycling center where she was responsible for diagnosing, creating a therapeutic program, monitoring and auditing clients with motor, cognitive, neurological limitations. Currently, she serves as a counselor at Beit Shemesh School and is part of the Authority for the Fight against Drugs and Alcohol. Besides she guides a group of girls-at-risk through empowerment, strengthening the sense of belonging and awareness of the group and the individual. Tuti also guides educational staff, school administrators and parent groups.

Mika Rosentlis Zuzovski holds a MA in Business Consulting and Development, a BA in Communication and Management and is a graduate in Personal Training from the Adler Institute and facilitator of Mind Language for children and youth. She is conducting workshops for teens where she transfers skills that are relevant for the 21st century.

Einav Totian holds a BA in Literature and Philosophy from the Ben-Gurion University. She is a group facilitator and has diverse experience working with youth. Furthermore she gives trainings and coordinates various organizations.

Racheli Schlein has BA in Behavioral Sciences from the Rupin College and is a graduate from the Development of Excellence and Leadership from the Bar-Ilan University. She has 12 years of experience in managing, leading and developing systemic social programs, including programs to prevent the use of violence, drugs and alcohol, as well as extensive experience working with youth and training teams. Racheli specialized in working with management and education staff in both formal and informal education.

Chen Yitzhaki holds a BA in Management, with a certificate to guide parent groups from the Adler Institute. She has extensive experience in mentoring children, youth, parents and educational teams across the country. Chen stromgly believes in the future Generation.

Agam Schuster is a graduate in Actress with honors from the Kibbutzim College of Education. She works with with youth-at-risk and delinquent youth. For her theater and acting is a tool that allows to draw indirectly close proximity to the children and open their hearts to one another.

Adva Kafri has a BA with honors in SocialJustice, Environmental Justice, Peace Education and a teaching certificate for the elementary school from the Kibbutzim College of Education. She has also led groups of youth and teens in Israel and the United States and trained teams of organizations. She worked for Seeking Common Ground, a non-profit organization which focuses on leadership and partnership training for Israeli and Palestinian youth.

Uri Levinson holds a BA in Social Work from the Tel-Hai Academic College. She is an advisor at the Elam Association for the program Youth-at-Risk and works for about 10 years in informal settings with children and youth. Uri volunteered as a counselor at the Wheelhouse Association for about 3 years – where she promoted the independence of children and adolescents with CP (cerebral palsy).

Shalhevet Halbani has a MA in Education and a Certificate of Teaching. She has years of experience in the education system as well as in informal education. Recently, as part of her training as a parent instructor, she accompanies families, gives lectures and workshops to parents throughout the country.

Walaa Ganiim Ashkar holds a MA in Educational Consultant, a BA in Behavioral Science and a Special Education teaching certificate. She has extensive experience working with educational teams, children and youth from a variety of populations. Walaa sees great importance in promoting a positive social-educational environment because it can promote emotional growth of the individual and the collective.

Roni Likt Rotem holds a master’s degree in parenting consulting and has been involved in counselling and parental education for about 15 years. She is a mother of four children.
In recent years, she has worked as an education consultant in a middle school and currently works as a “leper” in addition to working with parents and children. She accompanies tutors and families, parents and children individually and in a group. She leads workshops on parenting issues.

Adi Pinhas: Has an M.A. in organizational consulting and experience of about ten years in personnel and organizational consulting in large organizations. She also holds a Master’s degree, which has been certified by the Adler Institute. She works as a group mediator and gives lectures to parents on parenting issues in the 21st century: divorce, punishment, sibling relationships, and more in Israel and the United States.

A Parenthood Centre is currently set up and working to provide methods to parents and children on all issues related to the management and use of digital devices.

Kobi Gutman: A children’s and youth coach in the integrated training programme for vulnerable children and young people.

For more than 14 years, he has been a senior facilitator and employee of the MIA program (The Use of Personal Skills for Excellence) and a new instructor and guide at the beginning of their journey. He is also a senior facilitator in the Izmota programme for the study and implementation of social entrepreneurship in the Middle Ages.

Oriana Azzam: Holds a B.A. in life Sciences from Tel Aviv University. A personal trainer from the ICCM College, and a personal trainer with an administrative emphasis on behalf of Tel Hai College. A former leader of the tribe of Druze scouts, a youth coordinator in the informal Education department at the former Abu Snan local council, manages a youth center in Abu Snan.

Milka Per has a MA in Organizational Counseling and Extensive Group Guidance from Tel Aviv University. She works as a organizational consultant and group mentor. Milka has rich experience working with children and teens in formal and informal settings. Her specialization is developing leadership for young people and facilitating workshops for administrators, parents, teachers and students.